WARDROBE: Like navigating space, or the train station

We stopped by Pharrell Williams' new Billionaire Boys Club and Ice Cream store in SoHo this week. It's an eyepopper of a place with two levels (one for BBC, another for Ice Cream) and fun design elements like ice cream sandwich shaped lounge chairs, giant cereal boxes and a floor designed to look like the surface of the moon. It's the first US store, which will now be a cousin to the Tokyo and Hong Kong locations. "I look at each store like the entrance to the trains in a subway station. It's the same train, but when you get on in Brooklyn the station looks different from when you get on in the Village," he told us. While the shop doesn't have much for ladies, we actually wanted to snatch the sweater off his back (see the photo above), which is sold in the shop and online.