Muse Magazine

Monday, August 27, 2007

PALETTE: The advertising world's giant recognizes black









More beauty advertising dollars will be spent on reaching the black and latino audience thanks to a new initiative at Proctor & Gamble called "My Black Is Beautiful," started by Najoh Tita Reid, the company's somewhat new multicultural marketing director. The promotion will go head-to-head with Dove's "Campaign for Real Beauty," which makes this the first time we've ever seen two major corporations compete for the ethnic woman consumer. The move also reflects a larger dialogue about race happening in the advertising world according to AdAge. Now we're just waiting for the conversation to penetrate the fashion advertising world.

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