FOOD: When the sugar cravings strike

As long as we can remember, we've had a soft spot for cupcakes. We can break down the city by its cupcake offerings. For example: West Village (Magnolia Bakery), SoHo (Dean & Deluca), Hell's Kitchen (Cupcake Cafe) and the list goes on and on. Well we're psyched to have a new spot to add to our mental inventory, the Lower East Side pastry shop, How Sweet It Is, which was started by friends Beth Pilar and Ellen Sternau. We're planning to indulge in their red devil cupcakes this weekend.