WARDROBE: When organic became cute

In the past, "green" fashion has always been terribly boring or painfully earthy, crunchy looking (think organic knit tops that basically look like thermals or clunky, earth-friendly shoes that would make Crocs look hot). Then the Stella McCartneys of the world made it cool to invest time , money and resources into creating "green" fashiony clothing that people would actually want to wear. And voila! The eco-friendly category is currently booming in fashion land. She-Bible is one of the cuter brands in the sustainable group. Created by San Francisco buddies Deirdre O'Boyle and Stacy Rodgers, the line features the kind of clothing we live in during the weekends when the weather gets cold: easy, low-maintenance sweatshirts, tops and jackets.